Earlier this week, one of the US's discount airlines announced that they had intentions to start charging a $45.00 fee for carry on luggage, in addition to all the other little add-on's everyone who flies these days is paying. On the surface, the cost of the actual ticket from this carrier appeared much less than all the other carriers, encouraging price conscious fliers to go with the cheapest fare by purchasing from the discount airline. Adding up all the little add-on's, however, revealed something quite different, as compared to the national carriers supersaver plans, the discount carrier was more expensive, not less expensive.
As a consumer, the lesson to be learned is that although something might intially be "perceived" as a great value, the slogan "Buyer Beware" still holds true.
Online buyers need to remember this lesson as many websites will post an inexpensive price, only to charge extra for freight or shipping/handling at checkout. As concerns toner cartridges, one should be aware that differences exist that would make one cartridge more, or less, expensive than another toner. These differences include, but are not limited to, 1) If the product has a warranty, 2) Whether the page yield of the cartridge is high yield, or low yield and 3) If the cost includes freight.
Whether it is true, or not, I've heard that the average retention rate of an online shopper is 15 seconds. In order to make certain we really are comparing apples to apples, it might be wise for each of us to try to hold our attention on what we purchase, just a few seconds more. Just a thought.
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